Course information
Digital Marketing Masterclass Outline
This Digital Marketing Masterclass will cover the following modules:
Module 1: Digital Marketing
- What is Digital Marketing?
- Impact of Digital Marketing on Business
Module 2: Planning, Strategy, and Testing
- Online Campaign Planning
- Digital Marketing Techniques
- Campaign Strategy
- Integrated Marketing
- Multi-Chanel Marketing
Module 3: Customer Experience and Usability
- Customer Experience (CX) Marketing
- User Experience (UX)
- Sitemaps and Wireframes
- Usability Testing
Module 4: Mobile Marketing
- Introduction to Mobile Marketing
- Advantages of Mobile Marketing
- Key Challenges in Mobile Marketing
- Success Factors in Mobile Marketing
- Developing a Customer-led Mobile Strategy
- Assessing the Role of Mobile Sites Vs. Apps
- Mobile User Acquisition
- Building Loyalty and Customer Retention Through Mobile Channels
- Tracking, Analytics, and Conversion Rate Optimisation
Module 5: Content Strategy
- Why Content is (Still) Pivotal?
- Developing Content for Different Customer Segments
- Content and SEO: The Power of ‘In-Bound Marketing’
- Developing a Content Plan
- Examples of Successful Content Strategies
Module 6: Social Media
- Introduction to Social Media
- Rise of Social
- How Social Media Helps Businesses?
- Key Players: Facebook, LinkedIn, YouTube, Twitter
- Successes and Pitfalls of Social Media
Module 7: Email Marketing
- Why Permission is Everything?
- How to Acquire Names and Email Addresses?
- Testing Email for Continuous Improvement
- E-Newsletters and Other Email Formats
- Broadcast and Delivery Considerations
- Successful Email Marketing: Case Studies
Module 8: Search Engine Marketing: SEO and PPC Defined
- Introduction to Search Engine Marketing
- Why is Search Engine Marketing So Crucial to Online Success?
- Integrating SEO and PPC for Optimum Results
Module 9: Integrating Your Marketing Communications for Maximum ROI
- ROI through Integrated Marketing
- Best Practices for Achieving ROI
- Integrating Online and Offline Activity
- ‘Real-World’ Integrated Campaigns
Who should attend this Digital Marketing Training Course?
This Digital Marketing Masterclass is aimed at any individual who is responsible for online marketing campaigns. This Masterclass would be especially useful for managers who need to refresh their knowledge and come up to date with new techniques, and also entry level marketing professionals who would like to obtain an introduction to Digital Marketing.
Prerequisites
There are no prerequisites for undertaking this Digital Marketing Masterclass.
Digital Marketing Masterclass Overview
Digital Marketing is the process of advertising brands to connect with prospective consumers via the internet or other forms of digital communication. It is the process of selling, buying, and promoting goods or services using electronic media, including social media platforms, mobile devices, search engines, PPC (Pay Per Click), CPC (Cost Per Click), and more. It is the best way to expand the business of an organisation around the globe. Businesses use it to promote their products and services to new clients, get ahead of their competitors, and increase sales. Digital Marketing helps to decrease the visitor bounce rate and increase website conversion rate. Holding comprehensive knowledge and skills of Digital Marketing can help delegates get their desired job role as analytics manager, CRM manager, SEO specialist, social media manager, and many other reputed job roles in various organisations.
The Knowledge Academy’s Digital Marketing Masterclass is a 1-day course that provides delegates with tips and tricks that will enable them to optimise advertisement and Digital Marketing practices to the best of their abilities. This course will focus on different platforms, devices, and content that must be considered for improving customer usability. The course will also dive into SEO (Search Engine Optimisation) and the importance of quality content for customer engagement. Our popular Digital Marketing Masterclass course is designed by our experts to provide a detailed understanding of handling Digital Marketing campaigns.
It also accommodates the delegates to learn the essential topics related to Digital Marketing, such as:
- Permission marketing
- Integration and multi-channel marketing
- Industry methodologies
- Sitemaps and wireframes
- Using mobile to drive customer acquisition
- How to acquire names and email addresses
At the end of this training, delegates will be able to build brand loyalty and customer retention through mobile channels. They will also be able to develop a customer-driven mobile strategy, assessing the role of mobile sites vs apps, tracking, analytics, and conversion rate optimisation. Our highly expert trainer with abundant knowledge has curated this training course to make delegates proficient in using Digital Marketing practices to full of its effect.
This course comes under the topic of Digital Marketing Courses, which provides delegates with several Masterclasses, including Social Media Masterclass, SEO Masterclass, and Google Analytics Masterclass. This topic then encompasses a variety of courses that focus on one specific aspect of Digital Marketing, enabling delegates to obtain further, more in-depth training within the topic.
Includes..
Free Wi-Fi
To make sure you’re always connected we offer completely free and easy to access wi-fi.
Air conditioned
To keep you comfortable during your course we offer a fully air conditioned environment.
Full IT support
IT support is on hand to sort out any unforseen issues that may arise.
Video equipment
This location has full video conferencing equipment.
Addis Ababa is the capital city of Ethiopia and the largest city in the country. It has an estimated population of around 3.4 million people living in the city.
The unemployment rate in Ethiopia went down between 2012 and 2014. In this period it went from 17.5 percent to 17.4 percent of the work force who were unemployed. The highest rate of unemployment the country has ever seen was in 1999 when it reached around 26.4 percent. The country’s record low is 17.4 percent in 2014.
Addis Ababa is home to the Addis Ababa University that was founded in 1950. It has a number of notable alumni that include the former Prime Minister of Ethiopia Melles Zenawi, the President of Eritrea Isaias Afwerki and the judge and first woman opposition political leader Birtukan Mideksa.
Frequently asked questions
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Best price in the industry
You won't find better value in the marketplace. If you do find a lower price, we will beat it.
Many delivery methods
Flexible delivery methods are available depending on your learning style.
High quality resources,
Resources are included for a comprehensive learning experience.
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